| Website | umami.is |
| Category | Web Analytics |
| License | Open Source (MIT) |
| Pricing | Free self-hosted; Umami Cloud free tier and paid plans based on data volume. |
Overview
Umami is a lightweight, privacy-focused web analytics tool with simple dashboards, cookie-free tracking, and easy self-hosting.
Pros
- Privacy-first tracking without cookies
- Lightweight and fast to deploy
- Simple dashboard with key metrics
- Self-hosting control and data ownership
- Good API and integrations
Cons
- Limited advanced segmentation
- Smaller ecosystem than GA4
- Cloud free tier limits can be tight
- Fewer built-in reports and features
Verdict
Umami does well at providing clean, privacy-friendly analytics without the bloat of enterprise platforms. It suits developers and small-to-mid sites that value speed and data ownership. The main trade-off is fewer advanced analytics features than larger tools.
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