| Website | plausible.io |
| Category | Web Analytics |
| License | Open Source (AGPL-3.0) |
| Pricing | Free self-hosting; hosted plans from about $9/mo for 10k pageviews, scaling by traffic. |
Overview
Plausible is a privacy-friendly, open-source web analytics tool that offers simple, cookieless traffic insights with low overhead.
Pros
- Privacy-friendly with no cookies
- Simple, focused dashboard
- Fast and lightweight tracking
- Open-source and self-hostable
- Good GDPR-friendly default setup
Cons
- Fewer advanced features than GA4
- Limited segmentation and reporting depth
- Custom events require manual setup
- Self-hosting adds maintenance overhead
Verdict
Plausible does a strong job of providing simple, privacy-first web analytics without the complexity of GA4. It is best for website owners, marketers, and developers who want quick traffic insights with minimal setup. The main trade-off is limited depth for advanced analytics and attribution.
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