| Website | umami.is |
| Category | Web Analytics |
| License | Open Source (MIT) |
| Pricing | Free self-hosted; Umami Cloud has a free tier and paid plans starting around $20/mo. |
Overview
A simple, privacy-focused web analytics tool that is fast, open source, and easy to self-host.
Pros
- Privacy-focused with no cookies or tracking scripts
- Lightweight and fast dashboard
- Easy self-hosting for developers
- Open source with active community support
- Simple setup compared to heavier analytics platforms
Cons
- Fewer advanced features than GA4 or Mixpanel
- Limited funnel and conversion analysis depth
- Self-hosting requires basic server maintenance
- Cloud free tier may be restrictive for busy sites
Verdict
Umami does a great job of delivering clean, privacy-first analytics without the complexity of traditional tools. It is best for developers, indie makers, and teams that want simple metrics with minimal setup. The main trade-off is less depth for advanced product analytics and segmentation.
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