| Website | plausible.io |
| Category | Web Analytics |
| License | Open Source (AGPL-3.0) |
| Pricing | Cloud plans from about $9/month for 10k pageviews, with higher tiers for more traffic; self-hosting is free. |
Overview
Plausible offers lightweight, cookieless web analytics with a clean dashboard, making it ideal for privacy-conscious site owners.
Pros
- Privacy-friendly and GDPR/CCPA compliant without cookie banners
- Lightweight script that avoids slowing down websites
- Very simple, readable dashboard for key metrics
- Easy setup with minimal configuration
- Open source with self-hosting option
Cons
- Fewer advanced features than GA4 or Mixpanel
- Limited audience segmentation and behavioral depth
- No built-in A/B testing or advanced funnel analysis
- Cloud pricing may feel less attractive for high-traffic sites
Verdict
Plausible does an excellent job of replacing basic Google Analytics with a simple, privacy-first alternative. It is best for bloggers, indie developers, and small businesses that value speed and compliance over deep behavioral analysis. The main trade-off is limited advanced analytics features compared with enterprise-grade tools.
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