| Website | usefathom.com |
| Category | Web Analytics |
| License | Proprietary |
| Pricing | Paid plans from about $14/month for 100k pageviews; higher tiers scale with traffic. |
Overview
Fathom Analytics offers clean, privacy-focused website analytics with GDPR-friendly tracking and minimal setup.
Pros
- Privacy-focused with no cookies
- Simple dashboard
- GDPR/CCPA friendly
- Easy install
- Fast setup
Cons
- No free plan
- Limited segmentation
- No A/B testing
- Less advanced than GA4
Verdict
Fathom does privacy-first web analytics well. It suits small teams and sites needing simple metrics without cookie banners. The trade-off is fewer advanced features than enterprise analytics tools.
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