| Website | umami.is |
| Category | Web Analytics |
| License | Open Source (MIT) |
| Pricing | Free self-hosted; Umami Cloud offers a free plan and paid plans based on website traffic. |
Overview
Umami is a lightweight, privacy-friendly web analytics tool with simple dashboards and easy self-hosting.
Pros
- Lightweight tracking script
- Privacy-friendly by default
- Easy self-hosting
- Clean, simple dashboard
- Real-time visitor insights
Cons
- Limited advanced segmentation
- Fewer integrations than GA4
- Basic reporting depth
- Cloud limits can be restrictive
Verdict
Umami excels at providing clean, privacy-first analytics without the complexity of larger platforms. It is ideal for small to medium sites that need fast, self-hosted insights. The main trade-off is limited advanced reporting and integrations compared with GA4.
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