| Website | umami.is |
| Category | Web Analytics |
| License | Open Source (MIT) |
| Pricing | Free self-hosted; hosted plans start around $20/month |
Overview
Umami offers simple, privacy-first web analytics with self-hosted and hosted options, but lacks some advanced reporting features.
Pros
- Privacy-friendly with no cookies
- Simple, clean dashboard
- Lightweight tracking script
- Easy self-hosting
- Open source and transparent
Cons
- Fewer advanced features than GA
- Limited deep analytics reports
- Self-hosting requires maintenance
- Free hosted tier has limits
Verdict
Umami is a strong choice for privacy-conscious teams that need clean, simple web analytics. It works best for blogs, SaaS sites, and projects that value transparency over advanced segmentation. The main trade-off is fewer enterprise-level analytics features compared to tools like GA4.
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