| Website | plausible.io |
| Category | Web Analytics |
| License | Open Source (AGPLv3) |
| Pricing | Free trial; paid plans from about $9/mo for 10k pageviews, scaling by traffic. |
Overview
Plausible delivers lightweight, privacy-focused web analytics with a simple dashboard and no cookies, ideal for sites needing clear metrics.
Pros
- Privacy-first with no cookies or personal data
- Very lightweight script that doesn't slow sites
- Simple dashboard with clear core metrics
- Open-source code and self-hosting option
- Useful events, goals, and UTM tracking
Cons
- Fewer advanced reports than GA4
- Limited free tier and traffic-based pricing
- No detailed user or session exploration
- Some advanced features require paid plans
Verdict
Plausible does well at delivering fast, privacy-friendly analytics without the complexity of GA. It suits marketers, bloggers, and SaaS teams who want quick insights and low overhead. The main trade-off is fewer advanced segmentation and reporting features.
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