| Product | Loom |
| Website | loom.com |
| Category | Video Messaging / Screen Recording |
| Pricing | Free (25 videos, 5 min each), Business $15/user/mo, Enterprise custom |
What Is Loom?
Loom is an async video messaging tool. Record your screen (with or without your camera), and Loom instantly generates a shareable link. No uploading, no encoding wait, no video editing. Click record, explain something, click stop, share the link. The recipient watches at their convenience, at 1.5x or 2x speed if they want.
Loom replaces meetings and long email threads with quick videos. “Can you show me how to do this?” becomes a 90-second Loom instead of a 30-minute meeting. Bug reports, code reviews, product demos, onboarding walkthroughs — anything you’d explain by sharing your screen works better as a Loom.
Key Features
Instant Recording and Sharing
One click to start recording, one click to stop. The video is immediately available at a shareable link. No upload time, no file management. The friction between “I should explain this” and “here’s the explanation” is as low as possible.
AI Summaries and Chapters
Loom AI generates a text summary, auto-chapters, and a full transcript for every video. Viewers can read the summary instead of watching, jump to specific chapters, or search the transcript. This makes Looms useful even for people who prefer reading.
Viewer Analytics
See who watched your video, how much they watched, and where they dropped off. For sales teams, this means knowing which prospects engaged with your demo. For internal communication, it means knowing if the team actually watched the update.
Comments and Reactions
Viewers comment with timestamped reactions. A question about something at 1:32 in the video links directly to that moment. This turns a one-way recording into an async conversation.
Who Is This For?
- Remote teams that want fewer meetings
- Anyone who explains things by sharing their screen
- Sales teams sending personalized demos
- Teams that need async communication
Pros
- Instant record-and-share (no upload wait)
- AI summaries, chapters, and transcripts
- Viewer analytics
- Timestamped comments
- Desktop, Chrome extension, and mobile apps
- Free tier for basic use
Cons
- Free tier limited (25 videos, 5 min each)
- $15/user/mo is steep for individual use
- Video editing is minimal
- Desktop app required for system audio
- Owned by Atlassian (bundling concerns)
Verdict
Loom is the best tool for async video communication. The zero-friction recording, instant sharing, and AI-generated summaries make it genuinely faster than a meeting or an email thread for explaining visual things. If you regularly share your screen to explain something — code reviews, bug reports, product decisions — Loom saves time for both the sender and the recipient.
The competition (Scribe, Tango, Screenshot.com) has caught up on individual features, but Loom’s combination of recording quality, instant sharing, AI features, and viewer analytics remains the most complete package.