Every SaaS company writes the same help articles: "How to reset your password," "How to export data," "What happens when my trial expires." The work is repetitive, it falls behind as the product changes, and the articles that do exist are often written by engineers who know the feature but not the customer's question. Helo automates this by reading your support conversations and generating help center articles from the questions customers actually ask.
| Category | Knowledge Base / Help Center |
|---|---|
| Website | helohq.com |
| Input | Support tickets (Intercom, Zendesk, Freshdesk, email) |
| Output | Publishable help articles with screenshots and steps |
How It Works
Connect Helo to your support tool. It reads resolved tickets, clusters them by topic, and drafts help articles that answer the questions customers asked — in their language, not your product team's internal jargon. Articles go to a review queue where your team approves, edits, or discards before publishing.
- Continuous generation — as new tickets come in, Helo identifies gaps in your existing help center and drafts new articles or updates to existing ones
- Freshness tracking — when a product change makes an article outdated, Helo flags it and proposes an update
- Customer language — articles use the terms customers use ("Can't log in" instead of "Authentication failure"), which helps with SEO and findability
Strengths
Addresses the real bottleneck. Most help centers are sparse not because the team lacks knowledge but because nobody has time to write. Helo's drafts aren't perfect, but they're a 70% start that's faster to edit than to write from scratch.
Gap analysis is useful. The dashboard showing which customer questions don't have corresponding articles — ranked by frequency — is valuable on its own, even if you write the articles manually.
Multi-language. For teams supporting international customers, Helo generates articles in the languages your tickets come in, without a separate translation step.
Limitations
Complex workflows need human editing. For straightforward how-to articles, the AI drafts are solid. For articles explaining billing logic, compliance requirements, or multi-step workflows with conditional paths, expect to rewrite 40-50% of the content.
Screenshot automation is limited. Helo can suggest where screenshots should go but relies on manual screenshots for now — it doesn't auto-capture product UI.
Pros
- Generates articles from real customer questions
- Gap analysis by ticket frequency
- Freshness tracking for outdated articles
- Multi-language support built in
Cons
- Complex workflows still need heavy editing
- No automated screenshot capture
- Requires a meaningful ticket volume to work well
Verdict
Helo solves the "nobody has time to write help articles" problem that every growing SaaS team hits. It's most valuable for teams with 50+ tickets per week — enough volume for the AI to identify patterns — and shines brightest at generating the straightforward how-to content that makes up 70% of any help center. Teams with complex products still need human writers for the hard articles, but Helo handles the long tail.
Explore Helo at helohq.com.
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